Super Smash Bros. Ultimate - Reggie Fils-Aimé (Mii) Joins the Battle - (Fan-Made Trailer) Reggie Body is Ready! Doug Bowser? Mother 3? Regginator? Music The Terminator NES - Sewers Level Virtual Tiger Rock/Metal Cover by RawkHawkRockin - Nintendo E3 2015 World Championships https://www.youtube.com/watch?v=iDGag7eucKk Reginald Fils-Aimé is an American businessman and the president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing. Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's E3 2004 press conference in May 2004. In April 2016, Nintendo's annual financial briefing for 2015–2016 fiscal year revealed major changes in management positioning within the company and all its regional offices. Starting from June 29, 2016, Fils-Aimé would be appointed as executive officer of Nintendo of America for one year, and subsequently reappointed every year under the approval of Nintendo's board of directors. Fils-Aimé plans to retire as president of Nintendo of America on April 15, 2019 to be succeeded by Doug Bowser.